What is Digital Strategy?
A digital strategy is a comprehensive plan that outlines how an organization will leverage digital technologies to enhance its business performance. It focuses on prioritizing initiatives for investment in digital tools and processes to drive growth and efficiency.
Key Elements
A successful digital strategy involves assessing the strategic impact of digital initiatives, setting high ambitions, and making significant investments in technology. It aims to create new products, improve existing processes, and adapt to the rapidly evolving digital landscape. In summary, a digital strategy is essential for organizations to remain competitive and effectively meet the needs of their customers in a digital age.