The Jobs-to-be-done (JTBD) concept is a theory of consumer action that explains why people buy and use certain products or services. The theory suggests that people have underlying goals or needs that they want to fulfill, and they look for solutions that can help...
A short video about how Google Search works, including how Google’s software indexes the web, ranks sites, flags spam, and serves up results. There’s also a part about a lasagna festival. To learn even more about Google Search, visit...
The Jobs-to-be-done (JTBD) concept is a theory of consumer action that describes the mechanisms that cause a consumer to adopt an innovation¹. The theory states that markets grow, evolve, and renew whenever customers have a Job to be Done, and then buy a product to...
