SEO stands for search engine optimization. It improves a website’s visibility in search engines to attract more organic traffic. Key aspects include:
- Keyword Research: Finding effective search terms.
- Content Creation: Producing valuable, relevant content.
- On-Page Optimization: Enhancing titles, headings, and meta tags.
- Off-Page Optimization: Building authority through links and social media.
- Technical SEO: Ensuring the site is fast, secure, and mobile-friendly.
SEO is vital for higher search rankings, leading to increased traffic and revenue.