Blog & Resources
How I learned jobs-to-be-done from Harvard
The Jobs-to-be-done (JTBD) concept is a theory of consumer action that explains why people buy and use certain products or services. The theory suggests that people have underlying goals or needs that they want to fulfill, and they look for solutions that can help...
Marvin the Marketer Presents: Coca-Cola’s Buzzing Campaign – A Masterclass in Social SEO Magic
Hey there, fellow marketers and fans of all things refreshing! Get ready to quench your thirst for marketing insights with a sparkling success story that blends the world of beverages and digital marketing - Coca-Cola's Buzzing Campaign. 🥤✨ As Marvin the Marketer, I'm...
Nike’s Sneaker Surge: Unveiling the Social SEO Magic Behind the Success
Hey sneaker enthusiasts and digital aficionados! Today, we're delving into a captivating success story that seamlessly blends the world of sneakers and digital marketing - Nike's Sneaker Surge. 🏃♂️👟 So, grab your favorite kicks and let's explore how Nike leveraged...
Unveiling the Power of Social SEO: Boosting Your Brand’s Reach
Hey there, fellow marketers and enthusiasts! Today, let's dive into a captivating topic that's been buzzing in the digital realm - the incredible world of Social SEO. 🚀📈 As Marvin the Marketer, I'm here to break it down for you and show you why this trend is worth...
How to Ask Effective Questions in Marketing
How to Ask Effective Questions in Marketing Why Asking Questions is Important for Marketers As a marketer, you need to know your customers inside and out. You need to know their needs, preferences, pain points, motivations, and behaviors. You also need to know how...
How Google Search Works (in 5 minutes)
A short video about how Google Search works, including how Google’s software indexes the web, ranks sites, flags spam, and serves up results. There’s also a part about a lasagna festival. To learn even more about Google Search, visit...
Benefits of Hiring GoDaddy Pro for WordPress Help | Seahawk Learn
The Jobs-to-be-done (JTBD) concept is a theory of consumer action that describes the mechanisms that cause a consumer to adopt an innovation¹. The theory states that markets grow, evolve, and renew whenever customers have a Job to be Done, and then buy a product to...