How to Ask Effective Questions in Marketing Why Asking Questions is Important for Marketers As a marketer, you need to know your customers inside and out. You need to know their needs, preferences, pain points, motivations, and behaviors. You also need to know how...
The Jobs-to-be-done (JTBD) concept is a theory of consumer action that explains why people buy and use certain products or services. The theory suggests that people have underlying goals or needs that they want to fulfill, and they look for solutions that can help...
